It is official. Every April 15th for the rest of man-kind will be known as “National Venting Day” also known as the day Coors Brewing Company added an important feature to their wide-mouth cans to increase pouring efficiency. The perfect way to reward all of us hard working men on tax day. The invention of the vent is an industry first and reinforces Coors Light’s continuing commitment to providing beer drinkers the best way to enjoy the “World’s Most Refreshing Beer.”
The reason for the small air vent is to create a more smooth pour decreasing the head of most regular cans of beer.
“The Vented Wide Mouth is the latest step in our attempt to create a can that drinks like a frosty glass. On Tax Day, we’re giving beer drinkers a better way to Vent”, vice president Lee Dolan says.
If CEO Bill Coors had the innovative idea to actually invent the aluminum can, we should congradulate him on inventing the “vent”. A wider- mouth, silver package, and less head; what more could us consumers ask for while enjoying an adult beverage. Cheers to Coors!